The gaze

Eva Mendes Calvin Klein advert

The advert is focused on the spectators gaze. This is becase of the way she is not looking into the camera and her body position. She's not looking at into the camera suggesting she is distracted from the viewer. The way she is stood shows off her legs and is suggestive towards the male viewer.

The advert would appeal the male audience but the product is targeted towards a female audience. The reson they have done this is because her body could inspire women to look like that and to get that look the viewer may feel they have to but the CK product. The way she has her leg on the left picture drwas attention to the product. A man might buy this product for his wife/ Girlfriend because he may feel it makes her more attractive to him because of the image he has seen in the advert.

The colour scheme is very simple so that you're not distracted by any colour or other images. This means you as the viewer are totally concentrated the the woman and the product. The image on the left is much larger and closer in that the image on the right. This draws the viewers attention to the image on the left. They have done it this way because the product is much clearer on the left image so the viewer concentrates a lot more on the image displaying product. Having two images on this advert means that they are promoting two products at the same time.