Freddie Ljungberg Calvin Klein advert

He is holding the bar above to show off his muscles to make women want to see the advert. His hand holding the boxers draws attention to the product.
I feel that they have used the colour red as a background because red is the colour of love and passion, but is also a colour for anger and strength. This attributes of a man are all things that would attract the female audience.
I feel that they have used the colour red as a background because red is the colour of love and passion, but is also a colour for anger and strength. This attributes of a man are all things that would attract the female audience.
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