Shots and Angles - Close up

This is a clip taken from the upcoming sequel, Taken 2. This is a close up shot of the leader of the rival gang. We as the viewer can tell that he is the leader because he is the man stod in the middle. The angle of which this is filmed also support this because when the close up is on him, the camera is low down meaning that we are looking up to this character showing he is the man in power at this point. This is a clip taken from the film SuperBad. There are two close up shots in this clip. The first is a shot of 'Mclovin' the camera is looking down on him because he is scared and belittled by the police officer. The camera then switches to the Police officers face but it looking up at him slightly. This shows that he is the man in power. Using camera angles in this way mean that as the viewer you can tell who is in the power in this scene.

Shots and Angles - Extra long shot

This is a clip from the upcoming new James Bond film, Skyfall. This extra long shot sets the scene for what happens in the next action sequence. A shot like this helps to build atmosphere because of where it is set. And gives you an idea of the scale of the set This clip is from the new seuquel Taken 2. This longshot sets the scene where the bad gang are all collected together, it makes the area look barren and poor making thing gang look like a poor group of people.

American Beauty

American Beauty

Rise of the Planet of the Apes

Case Study - Rise of the Planet of the Apes

The gaze

Eva Mendes Calvin Klein advert

The advert is focused on the spectators gaze. This is becase of the way she is not looking into the camera and her body position. She's not looking at into the camera suggesting she is distracted from the viewer. The way she is stood shows off her legs and is suggestive towards the male viewer.

The advert would appeal the male audience but the product is targeted towards a female audience. The reson they have done this is because her body could inspire women to look like that and to get that look the viewer may feel they have to but the CK product. The way she has her leg on the left picture drwas attention to the product. A man might buy this product for his wife/ Girlfriend because he may feel it makes her more attractive to him because of the image he has seen in the advert.

The colour scheme is very simple so that you're not distracted by any colour or other images. This means you as the viewer are totally concentrated the the woman and the product. The image on the left is much larger and closer in that the image on the right. This draws the viewers attention to the image on the left. They have done it this way because the product is much clearer on the left image so the viewer concentrates a lot more on the image displaying product. Having two images on this advert means that they are promoting two products at the same time.

The gaze

Freddie Ljungberg Calvin Klein advert

He is using direct address to break down the fourth wall to create a relatiopnship with anyone who looks at this advert. For the female viewer they would be able to pick up the intense, suggestive look he is giving towards us. This advert would appeal to women more than men because of the images used. Men would see his body as a look that they would want to achieve so that is what would make them buy the product he is advertising. Women may also buy this product for their boyfriend/ husband because in their eyes it may make thier partner look more attractive like the man in the advert because of what they have seen in this image. 

He is holding the bar above to show off his muscles to make women want to see the advert. His hand holding the boxers draws attention to the product.

I feel that they have used the colour red as a background because red is the colour of love and passion, but is also a colour for anger and strength. This attributes of a man are all things that would attract the female audience.

The gaze - Forms of the gaze

·         The spectators gazeThe viewer (us) looking at the object (actor/ actress) in a film

·         The intra-diegetic gazePeople looking at each other in a text

·         The look of the cameraWorks best in a scene where a character is on their own. The camera will, for example look up and down a character or focus on a particular body part.

·         The direct address (or extra-diegetic) to the viewer
The actor looks at us. It’s called breaking the fourth wall.
What it does- Creates a relationship between us and them. It tells us it (the film) isn’t real.

Representation - Woman

She looks like an old lady who is a hoarder of different items. She wears a mix of clothes from different eras of fasion which makes me think that the clothes she has collected as she has grown up, she stills wears it as she is one of them old ladies who feel an item shouldn't be wasted. I feel that she could be quite poor and doesn't have a strong family connection.

Representation - Man 1

He looks like he has been brought up in a rich environment with a good education. I felt this because of his smart dress. His hair is well groomed which suggests he cares about his looks. His facial expression looks like he is looking down on someone which could be due to his rich up-coming. He looks like a dishonest man who would lie and cheat to benefit himself.

Representation - Man 2

Looking at the image of this man, I feel that he is unclean. He is wearing clashing clothes which could mean that he can't afford a proper outfit. His trousers look like they have been repaired which suggests that he has a little amount of money. He is not well groomed. He has a beard and is wearing his hat down low which makes me think that he is ashamed of what he looks like.

The British Film Industry

America produce 75% of the UK's Box Office Films
The British movie industry doesn't have an oligopoly of large companies is has a selection of smaller independant companies.

• Big Talk: Produced films such as Paul, Shaun of the Dead and Hot Fuzz.
  Paul was a co-production with a larger company providing a larger budget for the film.
• Working Title Films: Produced films such as About a Boy, Love Actually and Notting Hill.
• Film 4: Is a subsidary arm of channel 4.
  Produced films such as This is England and Trainspotting.
• BBC Films: Is a subsidary arm of the BBC. The BBC is funded by the TV Licence.
  Produced films such as The Boy in the Striped Pyjamas.
• The UK Film Council - Lottery Funding: Provide film producers with funding to help smaller producers be able to create their movies in return for a taking in the return on the movie to generate a profit.
  Produced films such as The Kings Speech, The Woman in Black and Kidulthood.

The American Film Industry

90% of all American Block Busters are made by the 6 main studios.

• Columbia Pictures: Conglomerate - Sony Corporation (5th largest company)
  Other arms of conglomerate include Sony Computers, Sony music and Sony Publishing.
  With a company like this they can use product placement within their movies to help promote other arms of their company.
  Films they have produced include: Men in Black, The Social Network and 21 Jump Street.
• Paramount: Conglomerate - Viacom (4th largest company)
  Other arms of conglomerate include MTV, Nickelodeon and Dreamworks.
  Films they have produced include: Shrek, Mission Impossible and Paranormal Activity.
• 20th Century Fox: Conglomerate - News Corp (3rd largest company)
  Other arms of conglomerate include Sky TV, Fox Channel, The Sun and HarperColling publishing.
  Films they have produced include: Avatar and The A Team.
• Warner Brothers: Conglomerate - Time Warner (2nd largest company)
  Other arms of conglomerate include HBO and Warner music.
  Films they have produced include: Harry Potter and The Dark Knight.
• Walt Disney Pictures: Conglomerate - The Walt Disney Company (Biggest company)
  Other arms of conglomerate include Pixar and the Disney Channel.
  Films they have produced include: Toy Story, Narnia, National Treasure and Finding Nemo.
• Universal Pictures: Conglomerate - GE (2nd largest company in the World)
  Other arms of conglomerate include NBC, RC Records and Comcast.
  Films they have produced include: The Bourne Series, Ted and Kick-Ass.

Representation of Myself

I feel that I dress the way that I do because of my hobby and friends. I dress in plain coloured t-shirts (white or black) and for most of the time wear black skinny jeans. The reason for this style is because this is the way most BMX riders dress. It sounds stupid but as a practical point if you fall off on grass you don’t end up with grass stains! I wear t-shirts over any other type of top because they are more comfy and are easier to move in. I tend to wear shoes which are made for BMX or skating this is because of the stronger, heavier sole of the shoe so that they don’t wear down as fast. Apart from that I usually chose the brand of my shoes and t-shirts due to what my favourite riders wear or new products that I see in a magazine.

I have a messy hair style, I have this hair because I’m lazy and laid back and it doesn’t really take any time to style. I prefer the look of long hair with a beanie hat which is a reason I keep it this way. This is because I am almost never seen without wearing a beanie hat. I chose to do this because it is what some of my favourite BMX riders do and it is something that people know me for now.

About Me...

I study Media, Business, IT and DT. I chose to take media as a subject because I am interested in design, camera work and editing.

Whenever i'm not at school and the sun is out i'm riding my BMX bike with my mates at the local skatepark. We film, and make short film edits of what we do. I also ride a longboard every now and then!

I'm not into reading but I do like to have the new 'ridebmx' magazines.

Media Induction Work

CD artwork made from a random selection of an image, Title and Sub-heading